What is ESAAD?
It’s more than a loyalty card – think of it as a passport to savings that feels like a secret handshake in Dubai. Launched by Dubai Police in 2018, ESAAD gives you tiered discounts on shopping, services, and travel. Whether you’re an Emirati or an expatriate, the card can cut your daily costs by up to 70 %. Why should you care? Because each AED you save feels like a little bonus in your pocket.
ESAAD comes with the backing of official UAE sources – Dubai Police, UAE eServices, and the Golden Visa program – so you know it’s legitimate and secure. The whole idea is simple: one registration, one card, and instant access to a library of discounts. You can register online through the UAE eServices portal. In the sections that follow, we’ll break down how it works, who’s eligible, and the real‑world savings that make ESAAD a game‑changer.
Key benefits include:
- Massive discounts on everyday purchases
- Health and education savings
- Travel and leisure perks
- No annual fee
| Category | Typical Discount | Example Partner |
|---|---|---|
| Shopping | 20‑80% | Centrepoint, Dune |
| Services | up to 70% | Dubai Hospital, DU Mobile |
| Travel & Leisure | 15‑50% | V Hotel, Al Faris |
Unpacking the ESAAD Program: History, Purpose, and How It Works
ESAAD started as a bold idea from Dubai Police. On March 13, 2018, it opened its doors to Dubai residents. The goal? To turn everyday actions into real discounts, making routine shopping feel like a treasure hunt.
The program is overseen by a steering committee headed by the Police Director. We work with retailers, healthcare providers, telecom companies, and tourism operators through a transparent framework. Every partner signs a memorandum that guarantees minimum discount thresholds. The committee checks performance every quarter, keeping things fair and accountable.
Think of our partnership model as a mosaic, each tile a different sector. Retailers get more footfall, service providers see increased usage, and residents enjoy savings. We run joint marketing campaigns and share data insights, all while safeguarding privacy. The outcome is a win‑win ecosystem built on trust and growth.
At its core is a digital platform—a seamless app and web portal. Users sign up via UAE PASS, linking their Emirates ID for instant verification. The system automatically applies the right discount at checkout, whether online or in‑store. Behind the scenes, a robust API ties partner systems together, keeping integration smooth.
ESAAD fits neatly into the UAE’s wider digital transformation agenda. By tying into e‑services, we cut friction and boost digital adoption. The program backs the Vision 2021 goal of a cash‑less society and shows how public bodies can use tech to improve welfare.
Integrating with UAE PASS is a game‑changer. Residents log in once and then access ESAAD, banking, health records, and more. That single sign‑on cuts time, raises security, and drives participation. Since the PASS rollout, we’ve seen a 30 % increase in active users.
Picture a family of four spending AED 1,200 on groceries each month. With ESAAD, they can save 25 %, bringing the bill down to AED 900. Another resident saves AED 300 on a yearly telecom plan. Those savings feel real in everyday life.
ESAAD delivers real benefits beyond just savings.
We publish quarterly reports that detail partner performance and user savings. We also host public webinars, inviting residents to ask questions directly. Transparency builds confidence and turns skeptics into advocates. Our data shows a steady 15 % growth in active members each year.
Looking ahead, ESAAD plans to expand to other emirates. We’re exploring blockchain for immutable transaction records. Future tiers could add wellness and education benefits. Our commitment stays the same: maximize value for every resident.
Now that we’ve unpacked ESAAD’s structure, let’s see how to claim your card. The next section walks you through registration, eligibility, and everyday use. Stay with us as we turn theory into practice.
Did you know a card can slash your monthly bill like a magician pulls a rabbit out of a hat?
We’re talking about ESAAD, the Dubai Police‑backed loyalty card that turns everyday purchases into instant savings. Think of it as a secret pass that unlocks discounts across shopping, services, travel, dining, and leisure. Ready to see how the tiers work?
ESAAD divides its perks into five main categories: Shopping, Services, Travel, Dining, and Leisure. Each category has tiered levels—Silver, Gold, Platinum, and sometimes Diamond—based on the partner’s negotiated discount. The higher the tier, the larger the discount range, and the more exclusive the partner list. But why does a partner like a luxury hotel get a higher discount than a local boutique?
| Category | Tier | Typical Discount | Partner Example | Illustrative Benefit |
|---|---|---|---|---|
| Shopping | Silver | 20‑39 % | Centrepoint | 25 % off apparel |
| Shopping | Gold | 40‑59 % | Dune | 55 % off electronics |
| Shopping | Platinum | 60‑80 % | The Dubai Mall | 75 % off luxury goods |
| Services | Silver | 30‑49 % | Dubai Hospital | 40 % off diagnostics |
| Services | Gold | 50‑69 % | DU Mobile | 45 % off data plans |
| Travel | Silver | 20‑39 % | Emirates | 30 % off round‑trip |
| Travel | Gold | 40‑59 % | V Hotel | 60 % off room rates |
| Dining | Silver | 15‑29 % | Al Faris | 25 % off dinner |
| Leisure | Silver | 20‑39 % | Dubai Parks & Resorts | 35 % off entry |
Partners negotiate discount tiers based on volume, brand alignment, and marketing spend. A global airline can afford a 40 % flight discount because ticket sales drive traffic to its network. A boutique retailer may cap its discount at 30 % to protect margins. ESAAD’s quarterly reviews keep the offers fair and fresh.
To squeeze the most out of ESAAD, plan your spend around the highest‑tier partners. Check the official partner list weekly; new deals pop up like surprise gifts. Stack discounts when a partner offers a bonus for using the ESAAD app. And remember, a single purchase can unlock a cascade of savings across categories.
Next, we’ll explore how to apply for the card and what documents you’ll need.
ESAAD’s partner roster changes quarterly. We track updates on the portal and push alerts via the app.
In 2025, the average ESAAD discount hovered around 38 %. A typical AED 1,000 purchase could save you nearly AED 380.
Ahmed, a freelance designer, booked a V Hotel stay for 3 nights and paid only AED 1,600 instead of AED 3,200, saving AED 1,600. He also used a DU Mobile 300‑Data plan and cut his bill from AED 350 to AED 210. These real‑world numbers show the impact.
Remember, discounts stack when you combine partners. For example, a dining discount plus a travel discount can reduce a trip’s cost beyond the sum of each offer.
Finally, watch the ESAAD app’s ‘Hot Deals’ section. It spotlights limited‑time offers that boost savings in one purchase.
The ESAAD app lets you scan a QR code at the checkout to activate your discount instantly. You can also view your tier status and pending offers. If a partner offers a bonus for first‑time use, the app notifies you before you even step inside. This proactive approach saves time and money.
We’re about to crack the code of ESAAD eligibility. Think of it as a passport to savings, but only if you meet a few simple checks. Ready to see if you qualify?
Eligibility & Verification: Who Can Claim ESAAD Benefits?
First thing’s first: you have to be a Dubai resident. That covers Emiratis, expatriates, and long‑term tenants. The key piece of evidence? A valid residency stamp on your Emirates ID.
| Category | Eligible | Example |
|---|---|---|
| Emirati Citizen | Yes | Holds UAE passport |
| Expatriate Resident | Yes | Holds a valid residence visa |
| Long‑term Tenant | Yes | Lease registered with municipality |
| Short‑term Visitor | No | Visa <30 days |
The stamp on the back of your Emirates ID tells you the emirate and the visa type. If you’re a tenant, make sure the lease agreement is registered with the municipality.
Next up, the Golden Visa. If you hold a 5‑, 10‑, or 20‑year visa, you’re automatically pre‑qualified for most benefits.
| Visa Type | Validity | Eligible Professions |
|---|---|---|
| Investor | 5 years | Real estate, business |
| Entrepreneur | 10 years | Start‑ups, innovation |
| Highly Skilled | 20 years | Engineers, doctors |
| Family Member | 5/10/20 years | Spouse, children |
The Golden Visa is a long‑term residency that gives you and your family access to many government services. It’s issued to investors, entrepreneurs, and highly skilled professionals. The visa is valid for 5, 10, or 20 years, depending on the category.
Your Emirates ID must be valid and active. Check the expiration date, and make sure the barcode is scannable.
| Step | Action |
|---|---|
| 1 | Check expiry date |
| 2 | Scan QR code |
| 3 | Verify barcode |
| 4 | Confirm green check |
To verify validity, open the UAE eServices app and scan the QR code on the front of your ID. The app will display the expiry date and a green checkmark if the ID is active. If it shows red, renew immediately.
Verification happens online. Enter your full name, mobile, and Emirates ID. The system cross‑checks with the national database.
| Step | Input | System Response |
|---|---|---|
| 1 | Full name | Cross‑check with database |
| 2 | Mobile number | Send confirmation SMS |
| 3 | Emirates ID | Match ID number |
| 4 | Confirmation | Email with member ID |
Once verified, you’ll receive a confirmation email with a unique member ID. Keep this ID safe; it’s required for all future transactions. If you lose it, you can request a replacement through the portal.
Common pitfalls? Using an expired ID. Mismatched name spellings—remember, even a typo like ‘teh’ can block approval.
| Pitfall | Why it fails | How to avoid |
|---|---|---|
| Expired ID | Database rejects | Renew before applying |
| Mismatch name | Spelling errors | Double‑check spelling |
| Duplicate ID | Duplicate records | Use primary ID only |
| Wrong emirate | Mismatched residency | Verify emirate stamp |
Other pitfalls include using a duplicate ID or an ID issued in a different emirate. Always ensure the ID matches your current residence.
Official guidelines confirm these steps. The UAE Ministry of Interior website outlines the Golden Visa requirements.
With these checks cleared, you’re ready to claim your ESAAD perks. Let’s explore how to activate and use the card next.
Now that you’re armed with this knowledge, we’ll dive into the activation steps.
Getting your ESAAD card feels like unlocking a treasure chest in Dubai.
With just a few clicks, you can start saving on everyday purchases.
Want to see how simple the online registration is?
We’ll walk through each step—from entering your Emirates ID to hitting submit.
Let’s dive in and make your savings journey a breeze.
Step‑by‑Step Registration
Open your browser and head to https://esaad.dubaipolice.gov.ae/.
Click the bright ‘Register’ button; it’s the first gateway.
A registration form pops up—here’s where the magic begins.
Field Details
The Emirates ID field is the heart of verification; type your 15‑digit number.
Next, enter your full name exactly as on the ID, no extra spaces.
Add your mobile number; we’ll send a one‑time code for extra security.
Leave the optional fields blank unless you’re a Golden Visa holder.
Authentication via UAE PASS
Click the ‘Authenticate via UAE PASS’ link; a pop‑up will request your login.
Think of UAE PASS as a digital key that opens the ID vault.
Enter your credentials, confirm the request, and the system will cross‑check your ID.
If the ID is valid, you’ll see a green checkmark; otherwise, a red warning.
Submission & What Happens Next
Review all details; errors can cost you a delay.
Click the bold ‘Submit’ button; the screen will flash a confirmation.
Within 48 hours, the ESAAD card will be mailed or you can pick it up.
Keep an eye on your email for the tracking link; it’s like a GPS for your card.
Common Pitfalls & Troubleshooting
If the ID isn’t recognized, double‑check the digits and spacing.
Sometimes the UAE PASS server lags; wait a minute and retry.
Forgot your password? Use the ‘Reset’ link; we’ve done it twice.
Still stuck? Reach out to ESAAD support for assistance.
Contact Information
For further assistance, you can contact ESAAD support via their official website or call center. Please refer to the official ESAAD website for the most up-to-date contact details and call center hours.
We often think discounts are just numbers on a flyer, but with ESAAD they become tangible treasures in our pockets. Imagine booking a hotel, signing up for a telecom plan, or dining with family, and watching your bill shrink like a magician’s rabbit. These three real‑world stories prove that the ESAAD card turns everyday expenses into instant savings.
Hotel Stay
| Original Cost | ESAAD Discount | Final Cost | Savings |
|---|---|---|---|
| AED 3,200 | 50 % | AED 1,600 | AED 1,600 |
Telecom Plan
| Original Cost | ESAAD Discount | Final Cost | Savings |
|---|---|---|---|
| AED 350 | 40 % | AED 210 | AED 140 |
Family Dinner
| Original Cost | ESAAD Discount | Final Cost | Savings |
|---|---|---|---|
| AED 800 | 50 % | AED 400 | AED 400 |
How We Applied the Card
At V Hotel, we booked a three‑night stay and simply tapped the ESAAD icon during checkout. The system automatically applied the 50 % discount, cutting the price in half. For the telecom plan, we selected the 12‑month Power Plan 300 Data, and the ESAAD badge instantly lowered the monthly fee from AED 29.17 to AED 17.50. At Al Faris Floating Restaurant, we scanned the QR code and the menu displayed a 50 % discount on every dish.
Percentage Savings in a Nutshell
The hotel stay saved us 50 %, the telecom plan 40 %, and the dinner 50 %. In total, we spent AED 2,210 instead of AED 4,350— a 51 % overall reduction. These numbers aren’t just figures; they’re real money that can be spent on a weekend getaway, a new gadget, or a family outing.
User Voice
“After using ESAAD for my family dinner, I realized I could afford a weekend trip to Abu Dhabi with the extra AED 400,” says Ahmed, a Dubai resident.
These savings ripple through your monthly budget. For example, the AED 1,600 saved on the hotel can fund a weekend cruise, while the AED 140 saved on telecom can be redirected to a new laptop. Residents report that after applying ESAAD, they feel more in control of their finances, like a captain steering a ship toward calmer waters. The transparency of the discount process builds trust, turning a simple purchase into a strategic decision.
These tangible benefits encourage residents to explore more partner offers, creating a virtuous cycle of savings and satisfaction.
Ready to see how many more benefits you can unlock? Let’s dive deeper into the next section where we break down the application process step by step.
We’re at the finish line of the ESAAD journey, ready to help you hit the road with confidence.
Contact Channels: Reach Us Anytime
- Website: https://esaad.dubaipolice.gov.ae/ – our 24/7 portal
- Social Media: Facebook, Twitter, Instagram – post‑s and DMs
Call Centre Hours
| Day | Hours |
|---|---|
| Mon–Fri | 7:30 AM – 3:30 PM |
| Sat | 8:00 AM – 12:00 PM |
| Sun | Closed |
FAQ Schema Suggestion
Create a FAQ page with schema markup. Sample questions:
- What is ESAAD and who can use it?
- How do I register for the ESAAD card?
- What are the top partner offers right now?
Add structured data to each answer for rich snippets.
Internal Links to Keep You Informed
- Dubai Police – Official ESAAD Page
- UAE eServices – Discount Listings
- PropertyFinder – ESAAD Offers 2026
How to Stay Updated on New Partner Offers
- Subscribe to the ESAAD newsletter via the website.
- Follow our official social media accounts for flash promos.
- Set a reminder on your phone to check the “Offers” tab monthly.
- Join the ESAAD community forum on Dubai Police’s portal.
Actionable Next Steps
- Call or email the support team if you have a specific query.
- Visit the website to view the latest discount list; it updates every Friday.
- Share feedback by filling the feedback form on the portal or tweeting @ESAAD.
- Download the mobile app (if available) for push notifications on new deals.
Let’s keep the savings rolling—reach out, stay tuned, and let the ESAAD card do the heavy lifting for you.