Introduction: The Spark of Luxury Jewelry in the UAE

Imagine walking into a boutique where every gleam feels like a promise.
We’re standing in the heart of Dubai’s newest luxury hub, where opulence isn’t just displayed; it’s celebrated.
Do you feel the sparkle already?

The UAE’s affluent shoppers and booming tourism have turned the market into a vibrant arena for fine jewelry.
Since 2020, luxury jewelry sales have grown steadily, reflecting the region’s appetite for exquisite craftsmanship.

A flagship boutique of Glitz on Sheikh Zayed Road recently opened, drawing crowds like a neon star.
We’ve mapped every major brand—Glitz, Forte, Emerald Jadaf, and Al Manal Pearl—to give you a crystal‑clear roadmap.

Our dual mission? To inform you like a seasoned jeweler and to empower your buying power.

We’ll break down signature pieces, price ranges, financing options, and after‑sales care, so you shop smart, not just dazzled.

Ready to turn curiosity into confidence? Let’s dive into the jewels that define luxury in the UAE.

Dubai’s skyline is glimmering with luxury, but the real sparkle comes from its people’s taste for craftsmanship.

Tourists flock to malls like The Dubai Mall and Mall of the Emirates, turning each visit into a treasure hunt.

Our guide walks you from the glittering storefront to the polished showroom, revealing where the gems truly lie.

Main Players Snapshot

• Glitz – flagship at The Dubai Mall; signature piece: Golden Whisper Necklace.
• Forte – flagship at DIFC; signature piece: Sands of Time Ring.
• Emerald Jadaf – flagship at Mall of the Emirates; signature piece: Verdant Crown.
• Al Manal Pearl – flagship at Dubai Creek Harbour; signature piece: Oceanic Necklace.
• kaye and co – known for its elegant pearl collections, blending tradition with modern design.

Beyond the numbers, we’ll share real‑world buying stories—like a family heirloom revived in a modern setting.

Think of it as a treasure map, with each brand marking a landmark you can visit.

Key takeaways you’ll find inside:

• Authenticity checks: certificates, hallmarks, serial numbers.
• Price ranges: from AED 3,200 to AED 9,500.
• Financing options: flexible plans to suit your budget.
• After‑sales care: polishing, repair, and trade‑in services.
• Custom design: bespoke services are available.

We’ll also compare each brand’s design language, from geometric desert motifs to flowing pearl waves.

When you step inside, the scent of polished metal and fresh stone greets you like a warm welcome.

We’ll reveal insider tips on spotting counterfeits and negotiating the best deal.

Discover the best high‑end necklaces in Dubai and designer bracelets in Abu Dhabi while exploring the leading UAE luxury jewelry brands.

If you’re ready to make an informed purchase, schedule a private consultation or visit a flagship showroom.
Customer reviews and awards highlight the credibility of each brand.

Stay with us as we unpack the stories behind each dazzling collection.

From modest souks to glittering flagship boutiques, the UAE’s jewelry scene has evolved into a playground of stories louder than luxury gold.
The shift began in 2010 when local designers embraced global trends while preserving Arabian heritage.
Today, a single bracelet can feel like a passport to the desert’s heart.
Ready to explore the brands that make this happen?

When we talk about UAE luxury jewelry brands, Glitz, Forte, Emerald Jadaf, and Al Manal Pearl stand out, each with a distinct voice.
Glitz blends minimalist goldwork with Arabian motifs, while Forte leans into geometric desert patterns.
Emerald Jadaf champions sustainable emeralds and pearls, and Al Manal Pearl delivers pure Tahitian elegance.

Glitz

History & Brand Essence – Founded in 2010 by Omar Al‑Farsi, Glitz marries traditional Arabian motifs with modern minimalism.
The “Golden Whisper” line showcases filigree goldwork inspired by desert arches.
We love how the brand’s designs feel like whispers of the night sky.

Flagship Stores
– Glitz Dubai – The Dubai Mall (1235 Sheikh Zayed Road)
– Glitz Abu Dhabi – Yas Mall (45 Yas Street)

Signature Pieces
– Golden Whisper Necklace – 18‑K gold, 2‑carat diamond
– Desert Mirage Bracelet – 18‑K gold, white sapphires
– Kaye and Co. Collection – 3‑carat emerald in 18‑K gold, exclusive partnership with the “kaye and co” atelier

Awards & Recognition
– Best Luxury Jewelry Award 2023 – Arabian Business
– Gold Design of the Year 2022 – Vogue Arabia

Forte

History & Brand Essence – Since 2005, Forte has pushed classic design into avant‑garde territory, using the “Sands of Time” geometric motif that echoes desert symmetry.

Flagship Stores
– Forte – Dubai International Financial Centre (DIFC)
– Forte – Abu Dhabi Corniche

Signature Pieces
– Sands of Time Ring – 18‑K rose gold, 1‑carat blue topaz
– Oasis Pendant – 18‑K yellow gold, 3‑carat diamond halo

Awards & Recognition
– International Design Excellence 2021 – Harper’s Bazaar UAE

Emerald Jadaf

History & Brand Essence – Launched in 2015 by Leila Jadaf, the brand champions ethically sourced emeralds and pearls, embodying “Sustainability Meets Splendor”.

Flagship Stores
– Emerald Jadaf – Mall of the Emirates
– Emerald Jadaf – City Walk

Signature Pieces
– Verdant Crown – 18‑K green gold, 5‑carat emerald
– Pearl Symphony – 18‑K rose gold, cultured pearl string

Awards & Recognition
– Sustainable Luxury Award 2023 – Emirates Business Journal

Al Manal Pearl

History & Brand Essence – Founded in 2018, Al Manal Pearl focuses solely on Tahitian and Akoya pearls, telling a journey from ocean to elegance.

Flagship Stores
– Al Manal Pearl – Dubai Creek Harbour
– Al Manal Pearl – Abu Dhabi Marina Mall

Signature Pieces
– Oceanic Necklace – 18‑K white gold, 4‑inch Tahitian pearl
– Pearl Halo Earrings – 18‑K yellow gold, 12 Akoya pearls

Awards & Recognition
– Pearl Design of the Year 2022 – Arabian Business

Signature Collections Overview

Brand	Collection	Key Gemstones	Metal	Design Motif
Glitz	Golden Whisper	Diamonds	18‑K Gold	Filigree, Arabian arches
Glitz	Kaye and Co.	Emerald	18‑K Gold	Geometric, contemporary
Forte	Sands of Time	Blue Topaz	18‑K Rose Gold	Desert patterns
Forte	Oasis	Diamond	18‑K Yellow Gold	Water‑drop, floral
Emerald Jadaf	Verdant Crown	Emerald	18‑K Green Gold	Crown, regality
Emerald Jadaf	Pearl Symphony	Pearls	18‑K Rose Gold	Musical flow
Al Manal Pearl	Oceanic	Tahitian Pearl	18‑K White Gold	Wave, oceanic
Al Manal Pearl	Pearl Halo	Akoya Pearl	18‑K Yellow Gold	Halo, classic

Takeaway for the Avid Shopper

• Know the signature metal – 18‑K gold is the standard for luxury pieces.
• Check the gemstone origin – Emerald Jadaf’s emeralds are ethically sourced.
• Visit flagship stores – Experience the craftsmanship up close; many brands offer in‑store consultations.
• Plan for financing – Most brands offer zero‑interest plans, easing high‑value purchases.
• Schedule a private consultation – Book a one‑on‑one session at any flagship showroom to personalize your next luxury piece.

Ready to step into a world where every jewel is a story waiting to be worn? Visit a flagship store and let the designs speak for themselves.