We remember the salty breeze of the Gulf, where pearl merchants once traded lustrous beads like currency.
Today that same breeze carries the glitter of platinum and diamonds, turning the UAE into a global luxury playground.
The first high‑end necklaces in Dubai were crafted by local artisans who blended ancient techniques with modern flair.
We’ve watched the market evolve from pearl‑harvesting docks to the dazzling halls of the Dubai Mall.
The transformation began in the early 20th century, when pearl traders dominated the shoreline.
Their stories echo in the halls of today’s flagship boutiques, where UAE luxury jewelry brands honor heritage while pushing boundaries.
In the 1990s, international designers poured into the region, and malls like Dubai Mall and Mall of the Emirates opened doors to a cosmopolitan clientele.
We’ve seen how local motifs—calligraphy, desert patterns, and water motifs—merge with contemporary minimalism, creating pieces that feel both timeless and fresh.
The result is a collection of high‑end necklaces that sparkle like sunrise over the dunes.
The journey from pearls to platinum showcases a remarkable blend of tradition and innovation.
Designers now use titanium, 18k gold, and even recycled metals, turning each piece into a narrative.
Our insider perspective reveals that the fusion of heritage and modernity is the secret sauce behind the brands’ success.
The first wave of luxury jewelry in Dubai was dominated by pearls, but the 2000s saw a shift toward precious stones and platinum.
This shift was driven by affluent shoppers seeking exclusivity and craftsmanship.
The rise of designer bracelets in Abu Dhabi reflects the same trend, with local jewelers adopting global styles while preserving regional identity.
Today, four flagship brands—Glitz, Forte, Emerald Jadaf, and Al Manal Pearl—lead the market.
Each brand offers a distinct aesthetic, from Glitz’s minimalist gold‑diamond combos to Al Manal Pearl’s ethically sourced pearls.
Their flagship stores in iconic malls serve as living galleries, where visitors can touch history and future side by side.
We’ve mapped out the key milestones that shaped this industry: the pearl trade, the influx of international designers, and the construction of world‑class malls.
These milestones created a platform for local artisans to showcase their skills on a global stage.
The UAE’s luxury jewelry scene is not just about wealth; it’s about storytelling.
Every necklace, bracelet, or ring carries a narrative that blends past and present.
By understanding this narrative, shoppers can choose pieces that resonate personally.
We invite you to explore these brands further in the next section, where we dive into each brand’s signature collections, price ranges, and buying tips.
Our goal is to equip you with knowledge that turns a purchase into a meaningful experience.
Stay tuned for deeper insights into the world of UAE luxury jewelry brands.
2015 was the year that sparked something new in Dubai’s jewelry scene, and that spark was Glitz.
Glitz first opened its doors as a fresh face in the city, quickly earning a spot beside the elite. Their story traces a journey from a modest boutique to a luxury icon.
Glitz: Modern Elegance in Gold and Diamond
Brand Story
Glitz started in 2015, founded by designers who believed that gold and diamonds could speak modernity. By blending heritage with sleek lines, each piece becomes a statement. Glitz’s designer necklaces in Dubai are celebrated by collectors and fashion enthusiasts alike.
Flagship Locations
- Souk Al Bahar – a glass‑curated walk in the Dubai Mall.
- Alserkal Avenue – an industrial loft turned showroom.
Signature Pieces
- Eternity Diamond Necklace – 18k gold, 2.5‑carat brilliant.
- pg one series – 18‑karat gold pendants featuring Arabic calligraphy and geometry.
Design Motifs & Aesthetic
Glitz thrives on minimalist luxury. Imagine a pearl‑sized diamond as a snowflake on a black velvet blanket. Arabic calligraphy curls like desert dunes, while geometric shapes echo the city’s skyline.
Materials & Sourcing
| Metal | % | Source |
|---|---|---|
| 14k Gold | 50% | UAE‑certified mines |
| 18k Gold | 30% | Dubai Gold Exchange |
| Platinum | 20% | Global platinum market |
Diamonds are sourced from GIA‑certified labs; sapphires and emeralds come from vetted South‑African mines. Every gem carries its own story, much like a handwritten letter.
Credibility & Awards
- 2024 Emirates Jewelry Awards – Best Contemporary Collection.
- 4.8/5 customer rating on the official site.
- Partnerships with GIA and IGI for authenticity.
Glitz’s reputation is built on tangible proof: lab certificates, glowing reviews, and a clear, transparent supply chain. They don’t just sell jewelry; they sell trust.
Why Glitz Stands Out
Glitz sits among the UAE’s luxury jewelry brands, blending tradition with contemporary design. Their pieces feel like a whisper of opulence rather than a shout. The 18k gold pendants are lightweight yet luxurious, perfect for everyday elegance. The brand’s minimalist approach lets the gemstones do the talking, much like a quiet lake reflecting the night sky.
Practical Takeaway
Choosing Glitz means investing in craftsmanship that lasts a lifetime. The brand’s certification guarantees authenticity, and their showroom locations make it easy to experience the sparkle firsthand.
Forte: Sculpting Innovation with Titanium and Opal
Who says jewelry has to be just decorative?
At Forte, we turn metal into moving art. Since 2018, we’ve tossed classic motifs aside for bold, sculptural twists. The result? Pieces that feel like wearable sculptures, not mere adornments. This fresh vision reshaped the UAE luxury jewelry scene.
Flagship Showroom and Pop‑Up
Our flagship showroom is tucked in Dubai Design District, a place where architecture meets innovation. Every corner showcases titanium links that twist like river currents. Over in Dubai Marina, our pop‑up pulls crowds with its luminous opal displays. Visitors leave as if they’ve stepped into a gallery, not a shop.
Signature Pieces
- Infinity Bracelet – our signature linkwork. Interlocking titanium pieces create a seamless loop that mirrors infinity’s endless flow.
- Mirage Pendant – an oversized opal refracts light like a prism, turning each angle into a new color story.
Material Innovation
Titanium is unmatched in strength while staying lighter than steel, letting us craft bold, fluid designs without compromising comfort. Opal’s natural play of color makes each piece a living canvas, shifting hues as the wearer moves. Together, they form a duet of resilience and beauty.
Design Philosophy
We reject ornamentation for expression. Every piece starts as a concept sketch and then transforms into a sculptural reality. Think of a bracelet as a chain of thoughts—each link a statement, each pendant a revelation.
Awards and Social Proof
Awards confirm our impact. In 2025, we won the Dubai Fashion Awards for Most Innovative Design. On Instagram, we boast 150,000 followers and a 4.8‑star average rating, proof that bold statements resonate.
Target Audience
Our pieces appeal to designer‑bracelet seekers in Abu Dhabi who crave uniqueness. They also attract UAE luxury‑jewelry‑brand enthusiasts looking for fresh inspiration. By blending titanium’s strength with opal’s color, we offer jewelry that feels like a living sculpture.
Call to Action
Ready to own a piece that challenges the ordinary? Visit our showroom or pop‑up and experience how metal and gem can dance together.
Signature Pieces and Key Details
| Piece | Material | Key Feature | Price Range (AED) |
|---|---|---|---|
| Infinity Bracelet | Titanium | Interlocking links, seamless loop | 120,000 – 180,000 |
| Mirage Pendant | Opal | Oversized, color‑shift prism | 90,000 – 140,000 |
| Sculptor Ring | Titanium | Sculpted silhouette, brushed finish | 70,000 – 110,000 |
Material Benefits
- Titanium: ultra‑light, hypoallergenic, corrosion‑resistant.
- Opal: natural iridescence, each stone unique.
- Titanium links allow complex geometry.
Customisation and Consultation
Customization is our second nature. We offer bespoke workshops where you choose metal, stone, and motif. Private consultations are free for first‑time visitors.
Sustainability
We champion sustainability; all titanium is sourced from recycled alloys, and opals are ethically mined in partnership with local communities.
Price Range
Our pieces sit in the premium segment, ranging from 80,000 to 350,000 AED. Retailers note that customers appreciate the balance between cutting‑edge design and timeless value.
Emerald Jadaf: Heritage Meets Mixed‑Gemstone Mastery
pg one
Emerald Jadaf burst onto the UAE jewelry scene in 2020, blending historic Jaddaf vibes with modern stonecraft. Their flagship showroom at Jaddaf Waterfront feels like a time‑traveling gallery where glass and steel echo the old pier. Have you ever wondered how a brand can feel both timeless and fresh? We’ve seen it.
Inside, the space is a living canvas of mixed‑gemstone and gold‑only pieces. Each display case glows like a lantern, revealing the sparkle of emeralds, rubies, and sapphires. The gold comes in 18k and 14k, each bar gleaming like a sunrise over the Gulf. 18k rose, 18k white, 14k yellow—warmth and contrast in every piece. Each item tells a story in color and jewelry.
Their signature pieces are the Jade Dragon necklace and the Emerald Eclipse ring. The Jade Dragon, carved from jade with a dragon motif, drapes over the collarbone like a mythic guard. The Emerald Eclipse, a ring set with a single emerald in a moon‑shaped setting, feels like holding a dark star. Both showcase intricate stone inlay work that feels almost alive.
The gemstone palette is carefully curated: emeralds in 0.5‑2 carat, rubies up to 1 carat, sapphires in classic cuts. Each piece feels like a story told in color and metal.
Motifs draw from heritage and water‑drop themes. Think flowing lines that mimic the Gulf’s waves or dragon scales echoing old Jaddaf legends. The designs are a dialogue between past and present, where every curve whispers history.
The brand’s accolades are hard to ignore. Vogue Arabia spotlighted their craftsmanship in a 2023 feature, calling it “a jewel of the future.” At the 2023 Gulf Jewelry Expo, Emerald Jadaf snagged the Best Mixed‑Gemstone Collection award. Trustpilot users rate them 4.9/5, praising authenticity and customer care.
If you’re hunting high‑end necklaces in Dubai or searching for UAE luxury jewelry brands, Emerald Jadaf is a top contender. Their pieces blend heritage, stone mastery, and modern luxury into a single, stunning experience. Emerald Jadaf also offers designer bracelets in Abu Dhabi, marrying heritage with contemporary design.
Schedule a private consultation or visit the flagship showroom at Jaddaf Waterfront to experience the collection firsthand.
Next, we’ll explore how their collection fits into the broader market, comparing price ranges and custom design options.
We still feel the salty breeze that once carried pearl merchants’ treasures across the Gulf, but now it’s the glow of luxury that fills the air. Al Manal Pearl launched in 2005, carving a niche in sustainable pearl sourcing (pg one). From those humble beginnings it has become a cornerstone of UAE luxury jewelry brands. Their flagship showroom in The Pearl‑Dubai dazzles with timeless filigree, while a satellite boutique in Dubai Creek Harbour welcomes a fresh wave of clientele. Ever wondered how a brand can blend heritage with modern ethics?
Al Manal Pearl: Sustainable Pearls & Timeless Filigree
The company’s roots run deep in meticulous sourcing from the Persian Gulf’s pristine waters. Every pearl is hand‑picked, then graded on size, luster, and shape, so only the finest make it to our customers. We treat each bead like a pearl‑laden secret, preserving its natural beauty for generations.
The flagship showroom feels like a cathedral of light. 24‑karat gold filigree spirals around every necklace. The Classic Pearl Necklace—a timeless piece—shows a single strand of freshwater pearls, each bead reflecting a story. The Pearl & Gold Halo, on the other hand, marries a halo of Akoya pearls with a 24‑k gold lattice, creating a halo that feels like sunrise over the sea.
The satellite boutique in Dubai Creek Harbour offers a more intimate setting. Here, customers can try on pieces in a serene, waterfront ambiance, while staff share stories of pearl cultivation and design inspiration. It’s a place where tradition meets tranquility.
Below is a quick reference table of our pearl types and grading criteria, so you know exactly what you’re buying.
| Pearl Type | Typical Size (mm) | Grading Criteria |
|---|---|---|
| Freshwater | 12–20 | Luster, symmetry, surface quality |
| Akoya | 10–18 | Brightness, shape, nacre thickness |
Our gold filigree is handcrafted by artisans who trace each delicate thread by hand. The process takes weeks for a single necklace, resulting in a lattice that feels like a whisper of wind across a pearl‑laden sea.
We champion ethical harvesting. Our partners use low‑impact nets and monitor pearl farms for biodiversity, ensuring no harm to marine life. Certifications such as the Responsible Jewellery Council and the Pearl Sustainability Standard back our claims, giving customers peace of mind.
Our signature pieces have earned industry accolades. Emirates Magazine awarded us the Sustainability Award in 2022, while our 4.9/5 Trustpilot rating reflects genuine customer delight. Testimonials often describe our necklaces as “timeless treasures” that feel like a second skin.
Sustainability is at our core; we track every pearl’s journey from farm to jewelry box, ensuring transparency today.
We invite you to experience our craftsmanship firsthand. Book a private consultation at either location, and let us guide you through a personalized journey of pearls and gold.
In the UAE, luxury jewelry has moved far beyond the classic pearl pieces that once ruled the market. Modern, high‑tech designs now weave heritage into cutting‑edge aesthetics, and this guide is here to help you navigate that evolving landscape.
Brand Profiles
- Glitz – A contemporary powerhouse known for its bold, geometric designs that fuse classic craftsmanship with modern flair. pg one.
- Forte – Renowned for its timeless elegance and meticulous attention to detail.
- Emerald Jadaf – Celebrated for its vibrant gemstone collections that showcase the finest quality.
- Al Manal Pearl – A heritage brand specializing in exquisite pearl jewelry that reflects the region’s maritime legacy.
Price Matrix by Brand
| Brand | Entry‑Level | Mid‑Tier | High‑End |
|---|---|---|---|
| Glitz | 30,000‑50,000 AED | 70,000‑120,000 AED | 150,000‑300,000 AED, offering high end necklaces Dubai |
| Forte | 40,000‑60,000 AED | 80,000‑130,000 AED | 160,000‑350,000 AED |
| Emerald Jadaf | 25,000‑45,000 AED | 60,000‑110,000 AED | 120,000‑250,000 AED |
| Al Manal Pearl | 20,000‑35,000 AED | 50,000‑90,000 AED | 100,000‑220,000 AED |
These figures represent typical ranges for leading UAE luxury jewelry brands. They are snapshots, not hard caps, and illustrate how entry‑level pieces start at 20,000 AED, mid‑tier at 70,000 AED, and high‑end tops out at 300,000 AED. The price jump is driven by gemstone quality, metal purity, and craftsmanship.
Financing Plans Explained
A 12‑month interest‑free plan lets you spread the cost without incurring extra interest, while a 24‑month low‑rate plan keeps cash flow steady with a modest annual rate. Both options make luxury attainable without compromising your budget.
How Prices Shift
Higher carat weight increases price linearly, but quality can moderate that increase. Metal choice matters; 24k gold adds value compared to 18k or 14k. Hand‑set craftsmanship can add 10–20% over machine‑set pieces.
Budget‑Friendly Tips
- Choose a gemstone with comparable carat but lower clarity to reduce cost.
- Opt for 14k gold over 18k to save on metal.
- Use a price audit tool monthly to spot market dips; a 5% swing can save you 10,000 AED.
- Remember that financing is a tool, not a magic wand, but it can make luxury feel like a budget plan.
Real‑World Example: 1.5‑Carat Emerald Necklace
A 1.5‑carat emerald set in 18k rose gold starts at 140,000 AED. Switching to 14k yellow gold reduces the price by 15%. The 12‑month interest‑free plan spreads that 140,000 AED over 12 months, saving you a monthly 11,667 AED. The 24‑month plan adds 2% annual, totaling 28,800 AED over two years. This example illustrates how metal choice and financing affect final cost.
Tips for Long‑Term Value
- Invest in stones with certified GIA reports to preserve resale value.
- Store jewelry in a clean, dry box to prevent tarnish and damage.
- Schedule annual professional cleaning for optimal shine.
- Keep original receipts and documentation to support authenticity and insurance claims.
With this knowledge, you can navigate the market like a seasoned jeweler. A well‑timed purchase can yield a 5% appreciation within a year, making luxury both attainable and rewarding. Next, we’ll examine authentication protocols that guarantee every sparkle is genuine.
Buying Confidence: Authentication, Warranty, and Custom Design
The allure of a jewel goes beyond sparkle—it’s about certainty. When you hand over your money, you expect proof that the piece is genuine, protected, and unique. We get that through authentication, warranty, and custom design. Let’s walk through the steps that make UAE luxury jewelry brands feel like a trusted friend.
Authentication
- UAE hallmark: Every gold item carries a stamped hallmark from the Emirates Authority for Standardization, Metrology and Quality.
- GIA/IGI certificates: Diamonds and sapphires come with lab reports that detail cut, clarity, and carat.
- Pearl quality grade: Look for the stamped grade on the backing; it tells you size, luster, and surface flaw level.
Do you know which hallmark to spot? It’s a tiny, raised “EA” that guarantees origin and metal purity.
Warranty Terms
- Gold & diamond pieces: 5‑year warranty covering manufacturing defects.
- Pearl jewelry: 3‑year warranty, plus a complimentary cleaning each year for the first two years.
- Repair services: All flagship showrooms offer same‑day repairs and free inspections.
Why 5 years? Because a well‑crafted piece should last a generation.
Custom Design Availability
| Brand | Workshop | Stone‑mix Service | Bespoke Options |
|---|---|---|---|
| Glitz | Yes | Yes | Metal & gemstone selection |
| Forte | Yes | No | Sculptural metalwork |
| Emerald Jadaf | No | Yes | Mixed‑gemstone fusion |
| Al Manal Pearl | Yes | No | Pearl length & filigree |
Want a bracelet that whispers your story? Visit a boutique, sketch ideas, and watch a designer turn them into reality. We’ve seen clients design a designer bracelet Abu Dhabi that blends 18k rose gold with a single blue sapphire, turning heads at every event.
When you request a bespoke piece, the jeweler will sketch a draft, then send a 3‑D render for approval. Once approved, the workshop starts the fabrication, which can take 4–6 weeks depending on complexity. You’ll get daily updates and can tweak details quickly as needed.
Scheduling Private Consultations
Call the flagship showroom’s concierge or use our online form; we’ll confirm your slot within 24 hours. Bring any existing pieces for evaluation. Receive a personalized insurance certificate on the spot.
Insurance Certificates
Every brand provides a digital certificate that you can forward to your insurer. The certificate lists metal, stone details, and a serial number. Store it in a safe place—your peace of mind is worth the paperwork.
Customer Reviews & Awards
- Glitz: 4.8/5 rating, 2024 Emirates Jewelry Award winner.
- Forte: 4.7/5, Dubai Fashion Awards 2025 “Most Innovative Design.”
- Emerald Jadaf: Featured in Vogue Arabia, 2023 Gulf Jewelry Expo award.
- Al Manal Pearl: 4.9/5 Trustpilot, Emirates Magazine “Sustainable Pearl Sourcing.”
Takeaways
- Verify hallmark, certificates, and pearl grades before purchase.
- Choose a brand that offers a 5‑year gold/diamond warranty.
- Explore custom design to create a piece that feels personal.
- Book a private consultation to secure insurance and expert advice.
Ready to turn your dream piece into a reality? Let’s schedule that appointment and step into the world of authentic luxury.