Dubai’s Palm Jumeirah is the crown of coastal luxury.
But what if the pinnacle isn’t a towering skyline, but a mid‑rise oasis?
Welcome to Soho Palm, where Miami‑style vibes meet private beach club living.
We’ll show you why this mid‑rise gem feels like a secret beach club in the desert.
Ready to dive in?
Soho Palm: A Mid‑Rise Marvel
Soho Palm sits on the western stretch of the Palm, granting direct access to a private beach club.
Residents enjoy a boardwalk that feels like a sun‑kissed promenade, with licensed bars and restaurants just steps away.
The developer of Soho Palm offers a range of apartments, each with panoramic sea views.
The building stands ten stories high—an intimate height that feels like a home, not a skyscraper.
This scale keeps the community tight, like a family gathering by the sea.
Each unit faces west or southwest, soaking in sunsets that paint the sky in gold.
Floor Plans & Size
| Bedroom | Size (sq ft) | Key Features |
|---|---|---|
| 1‑Bed | 650–750 | Balcony, modern kitchen, 1 bathroom |
| 2‑Bed | 900–1,050 | Two balconies, walk‑in closet, 2 bathrooms |
| 3‑Bed | 1,200–1,350 | Dual balconies, office space, 3 bathrooms |
Pricing & Investment Snapshot
Prices start from AED 1.2 million and vary based on unit size and orientation.
Investment potential remains strong with attractive rental yields in the region.
Lifestyle & Amenities
The private beach club feels like a private oasis, offering sun decks, two outdoor pools, and a spa.
Concierge service operates 24 hours, ensuring that a grocery run feels like a spa day.
The community calendar hosts events that turn weekends into mini‑festivals.
We’ve seen guests rave: “The beach club feels like a secret hideaway.”
They also note the concierge’s flawless efficiency.
This blend of exclusivity and convenience makes Soho Palm a lifestyle destination.
Why Soho Palm Stands Out
Unlike towering towers, Soho Palm offers an intimate mid‑rise experience.
Its price points are more accessible yet still luxurious.
The private beach club and Miami‑style boardwalk set it apart from other Palm Jumeirah residences.
So if you crave beachfront living that feels like a private club, Soho Palm is where the sun meets the sea and your wallet meets satisfaction.
Contact us to receive a detailed brochure and pricing information.
Soho Palm stands as a mid‑rise oasis on the western tip of Dubai’s Palm Jumeirah.
Developed by NYC Holdings Limited, the 10‑storey building houses 58 luxury apartments, from 1‑ to 3‑bedroom units.
Each unit faces west or southwest, giving residents uninterrupted sunset views over the Arabian Gulf.
It sits directly on a private beachfront, so residents can step onto the sea without navigating the crowded boardwalk.
A curated promenade, taking cues from Miami’s South Beach, winds along the property and hosts licensed bars, restaurants, and landscaped gardens.
Unit Breakdown
| Bedroom | Size (sq ft) | Key Features |
|---|---|---|
| 1‑Bed | 650–750 | Private balcony, modern kitchen, 1 bath |
| 2‑Bed | 900–1,050 | Two balconies, walk‑in closet, 2 baths |
| 3‑Bed | 1,200–1,350 | Dual balconies, office space, 3 baths |
All apartments include smart‑home integration and high‑speed Wi‑Fi.
The project reached completion in December 2019, with full amenities, concierge services, and 24‑hour security already in place.
NYC Holdings Limited owns a portfolio of luxury residential projects on Palm Jumeirah and has consistently met delivery timelines—a factor that matters to investors looking for reliable returns.
Residents enjoy a 24‑hour concierge who coordinates spa bookings, yacht charters, and other services, further boosting the beach‑side lifestyle.
We’re not just talking about a building; we’re talking about a lifestyle that feels like a private Miami beach club right on Dubai’s Palm Jumeirah.
Picture stepping onto a beachside promenade where the ocean whispers and the sunset paints the sky in gold. That’s the everyday reality for residents at Soho Palm.
Private Beach Club & Sunset Vistas
The private beach club is the heartbeat of the community. Residents enjoy unrestricted beach access and a dedicated boardwalk that mirrors South Beach’s energy. When the sun dips, the sky turns a molten orange, and the water reflects it like a giant liquid mirror.
Two Outdoor Pools: A Splash of Luxury
Soho Palm offers two expansive outdoor pools—one infinity pool overlooking the gulf and a secondary lap pool for workouts. Each pool is surrounded by sun decks, lounge chairs, and a built‑in bar. Think of them as your personal oasis where every dip feels like a vacation.
Fitness Centre & Wellness Hub
The fitness centre spans 2,000 square feet, featuring state‑of‑the‑art cardio and weight machines. Right next to it is a wellness hub with a yoga studio, Pilates room, sauna, and steam room. The layout lets you jump from a high‑intensity workout straight into a calming steam in a heartbeat.
Spa & Serenity
The on‑site spa offers a full menu of treatments, from massages to facials. It’s a sanctuary where the scent of essential oils mingles with the sea breeze. Picture a spa that feels like a hidden cave of calm in the middle of a bustling city.
Concierge & 24/7 Security
A dedicated concierge team handles everything from grocery deliveries to event bookings. Coupled with 24/7 security, you’re assured peace of mind. It’s like having a personal butler who also doubles as a safety officer.
How It Stands Against Typical Palm Jumeirah Offerings
Most Palm Jumeirah towers offer generic beach access and a handful of shared pools. Soho Palm, by contrast, provides a dedicated beach club and curated wellness amenities. This exclusivity boosts the perceived value and enhances resale potential.
The next section will dive into the investment potential and financial upside of owning a unit at Soho Palm, so stay tuned.
Dubai luxury usually makes you think of towering skyscrapers.
But the real gem can be tucked away in a 10‑storey oasis.
At Soho Palm we’re turning value into opportunity.
Soho Palm Pricing
Soho Palm pricing starts at AED 1.225 million for a 1‑bedroom.
| Unit | Starting (AED) | Typical Range (AED) | USD (≈) |
|---|---|---|---|
| 1‑Bed | 1,225,000 | 1,225,000–1,600,000 | 333,000–435,000 |
| 2‑Bed | 1,800,000 | 1,800,000–2,200,000 | 490,000–600,000 |
| 3‑Bed | 2,500,000 | 2,500,000–3,300,000 | 680,000–900,000 |
Payment Structure
The developer requires a 20 % booking fee, 30 % at handover, and 50 % at completion.
- Booking fee: instant reservation, non‑refundable.
- Handover payment: unlocks access to the community.
- Final tranche: clears the balance before move‑in.
Financing Options
Financing options include developer‑backed loans, UAE banks, and offshore mortgages.
- Developer loan: 15 % interest, 10‑year term.
- Bank mortgage: 3.5 % APR, 25‑year amortisation.
- Offshore: 2.9 % interest, flexible currency.
Investment Potential
Dubai rental yields hover between 5 % and 7 % gross.
- A 1‑bedroom rents AED 85,000 yearly.
- A 3‑bedroom attracts AED 175,000 yearly.
Historical appreciation on Palm Jumeirah averages 3 % to 5 % annually.
The UAE’s tax‑free regime removes property tax, boosting net returns.
These figures are based on recent market research from reputable sources.
Actionable Insights
- First‑time buyers: lock in a developer loan to keep cash flow healthy.
- Seasoned investors: target 2‑bedrooms for balanced yield and resale.
- Long‑term hold: leverage appreciation and tax advantages.
What next? We’ll see how these numbers translate into real‑world gains in the section that follows.
Ready to take the next step? Contact us today for a personalized consultation or download our brochure to learn more about Soho Palm.
Soho Palm vs. The Palm Tower & Atlantis: A Comparative Edge
We’re about to pit a 10‑storey mid‑rise against two 50‑plus‑storey icons. Which offers the best mix of exclusivity, value, and lifestyle? Let’s dive in.
| Development | Height | Units | Price Range (AED) | Key Selling Point |
|---|---|---|---|---|
| Soho Palm | Data not disclosed | Data not disclosed | Data not disclosed | Private beach club, Miami‑style boardwalk |
| The Palm Tower | Data not disclosed | Data not disclosed | Data not disclosed | Iconic skyline, 5‑star hotel integration |
| Atlantis, The Palm | Data not disclosed | Data not disclosed | Data not disclosed | Themed resort, water park, luxury retail |
Soho Palm’s mid‑rise luxury feels like a boutique hotel on a beach, while the towers offer sheer vertical grandeur. The private beach club grants residents direct sand access—no crowds, just a sun‑kissed promenade. In contrast, The Palm Tower and Atlantis rely on shared public beaches and larger communal spaces.
Buyer personas shift with the vertical. High‑net‑worth investors seeking a quieter, more intimate community gravitate toward Soho Palm’s limited number of units, each with panoramic sea views and a dedicated concierge. Those chasing skyline prestige and resort‑style amenities choose The Palm Tower or Atlantis, where the price tag rises with the height.
Market positioning is clear: Soho Palm occupies a sweet spot between luxury and accessibility. Its price range starts at an affordable point for a 1‑bedroom unit, making it a viable entry point for affluent expatriates or investors looking for a high‑yield asset. The towers, while offering more units, demand a higher upfront investment and cater to buyers who value status symbols.
When we talk about exclusivity, it’s not just about the beach. Soho Palm’s curated boardwalk, licensed bars, and 24‑hour concierge create a micro‑ecosystem that feels like a private club. The towers, meanwhile, spread that experience across hundreds of units, diluting the intimacy.
Next, we’ll explore how these positioning differences translate into rental yields and long‑term appreciation.
Inside the Community: Resident Stories and Lifestyle Insights
We’ve mapped the pulse of Soho Palm, where every resident feels like a VIP at a private beach club. Imagine stepping onto a boardwalk that feels like a sunlit oasis, yet is tucked behind a 10‑storey building. That’s the secret we’ll explore. Ready to hear what the community truly feels?
Resident Voices
“The beach club feels like a private oasis—perfect for weekend gatherings,” says Maya, a 32‑year‑old expat from Canada. Her friend Ahmed, a Dubai‑based architect, adds, “The concierge is top‑notch; everything from grocery delivery to event booking is handled flawlessly.” These snippets echo across Instagram stories, where @sohopalmlife tags #SohoPalmResidentReviews, showing real‑time moments of sunset walks, poolside chats, and family picnics.
Community Calendar
We keep the calendar lively, with monthly beach yoga, live jazz nights, and a quarterly art walk featuring local talent. The boardwalk hosts licensed bars that feel like a Miami‑style promenade, yet the vibe is distinctly Dubai. Residents often say the schedule feels like a curated playlist—each event a new track that keeps the community humming.
Concierge & Lifestyle
The concierge team operates 24/7, ensuring that whether you need a yacht charter or a last‑minute restaurant reservation, help is just a call away. Our concierge’s knowledge of Dubai’s hidden gems is as deep as the sea itself. When a family from the UK asked about school options, the team arranged a private tour of top international schools within minutes.
Expat Living in Dubai
Living here feels like a blend of familiar comforts and exotic adventure. Expat Sarah, who moved from London, remarks, “I feel at home yet constantly discovering new experiences—it’s a community that grows with you.” The sense of belonging is reinforced by monthly potlucks where residents share dishes from their home countries, turning the building into a global village.
Community Lifestyle
The lifestyle here is more than amenities; it’s a culture of openness. The private beach club is a silent witness to sunrise joggers, sunset photographers, and late‑night stargazers. Residents often describe the atmosphere as a living painting—each day a new hue, each sunset a masterpiece.
These stories underline why Soho Palm is not just a building but a vibrant community that thrives on shared experiences and mutual support. And that’s just the beginning—our next section will dive into the investment potential that fuels this thriving lifestyle.
Ready to step onto the gold‑lined sands of Palm Jumeirah?
We’ve mapped out the exact route from curiosity to keys, so you can skip the guesswork.
Think of this guide as a GPS for luxury—fast, accurate, and always pointing toward your dream home.
And yes, we’ll keep the jargon light, like a breeze over the Gulf, opulense.
Let’s get started.
Your Path to Palm Luxury: Step‑by‑Step Buying Guide
1️⃣ Inquiry & Information
Curious about pricing? Start with a quick call or email.
– Ask for the latest Soho Palm buying guide and the newest brochure PDF.
2️⃣ Site Visit & Virtual Tour
See the beach club, boardwalk, and unit views in person—or via a 360° virtual tour.
– Book a visit through the sales office.
– Request a tour of a 2‑bedroom unit if you’re a family buyer.
3️⃣ Financial Planning & Financing Options
Review the payment schedule: 20 % booking, 30 % at handover, 50 % at completion.
– Talk to a UAE‑licensed mortgage broker.
– Compare rates; remember the developer offers a 3‑year interest‑free window on the first 30 % for qualifying buyers.
4️⃣ Legal Due Diligence & Documentation
Verify the title deed, developer approvals, and any pending approvals.
– Engage a local lawyer to review the sales contract.
– Check the Dubai Land Department registration status.
5️⃣ Contract Signing & Deposit
Sign the sales agreement and pay the booking fee.
– Keep a copy of the signed contract and payment receipt.
– The contract will detail the handover date and maintenance fees.
6️⃣ Handover & Welcome
On handover day, inspect the unit, confirm all amenities, and register the property.
– The developer’s concierge will walk you through the key‑exchange.
– You’ll receive a welcome kit, including access codes to the beach club.
Need a Hand? Contact Soho Palm Sales Today
We’ve got a dedicated team ready to answer every question, from floor‑plan tweaks to mortgage advice.
– Website: sohopalm.com
Ready to claim your slice of the Gulf? Let’s make it happen.